MTV欧洲音乐节的VIP票英语作文
2010-11-13 10:55:52   来源：liuxuepaper    双击单词自动翻译

　This contest made people really work for the big prize - but the chance to get VIP tickets to the MTV Europe Music Awards and to possibly announce the winner of a major category on stage during the show motivated more than 3,500 people to apply. Sony Ericsson picked 100 lucky winners (based on their personal submissions) who made the journey from London to Liverpool over a 9 day period for the first ever "Fan Walk." Sony Ericsson was a sponsor of the awards which made it possible to not only to get the tickets but to secure the opportunity for one big music fan to announce the winner of the "best video star" category while millions of people across the continent were watching.

　　This campaign works on multiple fronts. First of all, Sony Ericsson was able to secure a major incentive to get people excited and to enter - that being the chance to announce an award winner at the show. Next, there is a natural product tie-in for Sony Ericsson - having people listen to music via their Walkman phone as well as map their route via the phone, take photos, capture videos, text friends and more. All of this content is on the campaign website, provided a showcase of great stories by music fans who are now even more bonded with Sony Ericsson than before. The campaign also worked across multiple countries and brought together winners for all over Europe, so building even more local and regional buzz about the campaign.

　　This campaign is a great example of never letting a "we could never do that" comment in a brainstorm stop you from thinking. And it also shows the power or creating experiences for people to get to know and love your brand, who will in turn tell everyone about thier unique involvement and build a brands reputation through positive word-of-mouth. Well done on all fronts!